Privacy Policy

Who we are

Melo Trading Ltd T/D VERTICE – 12196976 – 31 Smith’s Court, Soho, London, W1D 7DP.

From its inception in 1993, VERTICE has maintained its position as the favoured fashion destination for the style-conscious individuals. We envisage a unique space from which an artful fusion of modern continental style meet cutting-edge avant-garde concepts from eminent brands and fashion designers the world throughout. The culmination of this vision was the fiery birth of Vertice. The Peak, the Summit; the Apex.

Melo Trading Ltd T/D VERTICE, the company will continue to operate and manage, as it was when the store found its first form whilst exploring deeper and wider into the avant-garde realm of fashion and establish a unique international lifestyle brand at the heart of Soho.

What personal data we collect and why we collect it


If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.