For Autumn Winter 2017, Vertice London presents the newest addition to the store, Phaédo Studios. The team travelled to Paris to capture an intimate and close up look at Phaédo Studios’ AW17 collection.
Founded in 2014 and helmed by Chinese designer Zhuzhu, Phaédo is an avant-garde label exploring the world of fashion with a unique, artistic approach.
Making a grand entrance, Phaédo was first introduced to the world of fashion via an installation held at Triennale di Milano in Italy. With its great reception, a certain highlight of the Italian fashion week. The exhibit displayed the brands core ideas, giving the audience the chance to experience the vision of the brand. Carefully curated, blocks of clay supported delicately crumpled hand dyed cotton garments. Rows of hand carved bricks surrounded frame illustrations and images givings an insight into the culture of the brand. The installation and accompanying fashion show illustrated how the worlds of fashion and art overlap and compliment each other.
Zhuzhu’s background, whilst heavily fashion influenced lies in the world of art. Two worlds the designer doesn’t separate when creating. An international education, featuring institutes such as the highly regarded Central Saint Martins and Belgium’s Royal Academy of Fine Arts forming just part of the designers impressive portfolio of experience. Now, based out in the countryside, the designer conducts his work in a studio is built into a cave. This unusual setting is just a further indication of the designers unorthodox approach to fashion.