Maurizio Amadei launched his MA+ line in 2006. His collections offer a minimalist visual aesthetic, with the minimum employment of seams. He achieves his aesthetic through various expert techniques, often using a singular piece of cloth and the innovative use of fold to create articulate, delicate structures.

His notion of garment design takes much from his apprecaiation of the human form, and from the delicacies to be found with the human skin.

As such, his garments reflect a kind of seamless, simplistic structure, almost as if a second skin, yet at the same time often incorporate highly intricate patterns whose beauty lies in the detail.