Korean menswear designer Juun.J launched his eponymous label in 2007. Based in Seoul, Juun J creates his unique brand of deconstruction/reconstruction, combining sharply-tailored men's formalwear and motorcycle culture with an aggressive militaristic edge.

Juun.J’s basic design concept is "classic & tailoring", which he effortlessly combines with street wear. This fusion or overlapping of various items creates new garments and silhouettes, which dramatically conflict with each other whilst at the same time work harmoniously.